How is M-Design came to be

A brief glance behind the scenes

In 1993 Bart Goovaerts opened a smart showroom, 1000 m² in size, for ornamental fireplaces and inset stoves where customers looking for high quality products could find all the main brands.

In addition to being a managing director who always looks to the future and thanks to the fact he studied automation and then architecture, Bart Goovaerts is someone who aims for perfection in the area of design and technology and, above all, in the combustion processes in inset and designer stoves.

In 2001 he started developing his own stoves. After a year of looking for the best way to do things and trying things out, his passion finally led to the development of a stove with a revolutionary combustion system, which had never been seen before, combined with an optimized air cleaning system.

In the same year, 2002, he also founded M-Design BVBA in order to market and sell the stoves he invented. His years of experience in installing and selling inset stoves and open fireplaces had provided him with the skills and experience necessary to design a perfect stove himself, the two most important criteria for which are the design itself and ease of use. And so the first LUNA models were created, shortly followed by the VENUS inset stoves.

In 2005 an improved version of the Luna was produced: the LUNA GOLD Collection.

At Batibouw 2007 the new Luna gas-fired models were M-Design’s biggest hit of the fair, attracting all the attention and, hardly surprisingly, outselling all the other stoves.

Since then M-Design has continued to grow, thanks to serious investment in marketing, among other things. In 2013 the company’s success increased further when it introduced the brand new DIAMOND collection: ecological, gas- and wood-fired stoves that have a bright future when it comes to sustainability, that are energy efficient and easy to use and that go hand in hand with nature.